TikTok KPIs

TikTok is one of the fastest growing social media networks these days. For that reason, it is no surprise that companies and influencers are investing their time and resources to create engaging content in the hopes of gaining increased visibility. However, how do you know if your TikTok strategy is working?

TikTok KPIs are metrics that help you measure how your account is performing. By implementing these TikTok metrics, you will also be able to reach more people. First and foremost, before you start creating content on TikTok, you need to study the platform, how it works, what your competitors are posting, and track their profiles to see what works for them and, most importantly, what does not. However, it is important to have ways that help you better understand your progress and how you compare to your competitors.

No matter what your niche is, or who your target audience is, these KPIs for TikTok can be helpful for all types of content creators on TikTok since they show you how you are performing and what changes you may consider making to better your overall performance.

Why are TikTok KPIs Important to Track?

We have already highlighted that TikTok metrics are important in a general sense, namely that you need to assess your performance. However, the next issue is which ones. There are many KPIs for social media available. So which ones should you consider tracking? Below, we are going to explain to you the 6 most important KPIs for TikTok that you should be tracking.

1. Follower Growth Rate

This is the total number of followers you gained or lost during a selected time frame. Based on the number of followers you’ve gained, this profile-focused metric measures the rate at which your audience is growing. While you shouldn’t solely focus on followers when measuring the success of your TikTok activities, it does give you a good idea of how many new people are discovering your account and find your content interesting. Growing your TikTok following organically is a good sign that you’re expanding your presence on the platform.

Follower growth rate is an important metric to track, since it can show you how fast your profile is growing vis-à-vis your competitors. There are two reasons you want to compare your profile against other profiles. First, to calculate the average follower growth rate in your specific industry. Second, is to study and understand why other profiles may have a higher follower growth rate than your own. Both of these tasks can be accomplished with the right social media analytics and benchmarking tool.

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2. Reach

You are probably wondering how to calculate reach on TikTok, so let us give you are overview. TikTok reach is simply the total number of unique user accounts that have seen your videos at least once. To determine your average TikTok reach, add up the reach of each video over a certain period of time. Then divide this number by the total number of video views and multiply by 100 to get your reach percentage.

Reach is, in and of itself, an important KPI to keep an eye on since it shows you how many individual people your content is reaching. However, it can also be helpful to study how your reach changes over time. This requires you to select a particular time period and then compare it to other time periods. For example, you might want to see how successful your account was this holiday season compared to last year. To do this, you can use a social media benchmarking tool that allows you to select a time period you’d like to analyze and compare it to another. By comparing time periods, you can see if your reach or other KPIs have increased.

3. Views (or Impressions)

You might be wondering, what are impressions on TikTok? TikTok impressions and views are both used synonymously. This KPI tells you how many times your posts have been displayed in total. Every time you scroll through TikTok and a video appears on your screen, it counts as a view or impression. To see this metric, open the TikTok Studio dashboard by clicking just below the number of followers and likes on your profile. Then, when you open Analytics, you will see Post Views and Profile Views.

When tracking post views, there are two main types of impressions: impressions of all posts and impressions per post. Impressions of all posts represent the total number of times that all of your posts were shown, giving you a comprehensive overview of your performance on TikTok. Impressions per post – or post views – provide insight into the performance of individual videos, helping you understand what content is resonating the most with your audience. On TikTok, the number of views is displayed right below each video.

Tracking your impressions is essential to optimizing your TikTok strategy. To do this effectively, we recommend that you use a social media analytics tool, allowing you to analyze TikTok KPIs in detail. By tracking these metrics, you can identify your most successful posts, understand their impact, and adjust your posting strategy to maximize your performance. As a result, you will improve your presence on TikTok.

4. Shares

TikTok shares is an important metric that shows you how many times your videos have been shared by users. This metric is a strong indicator of the effectiveness of your content. When people share your videos, it extends the reach of your content, exposing it to new audiences and potentially increasing your number of followers.

You can see how many shares a video has below your post. You can also use TikTok’s analytics tool to track how many shares you have in a given time frame. However, it may also be helpful to track your competitors’ performance as it relates to this metric so you can see which posts are getting the most shares. This will help you see what type of content is working for you and your competitors, so you can apply it to your strategy. You can also learn from what doesn’t work so you can avoid that type of content and/or mistakes.

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5. Engagement Rate

TikTok engagement rate measures the amount of interaction your content receives in relation to your number of followers. It includes likes, comments, shares, and other forms of interaction, providing a comprehensive view of how engaging your content is. Understanding how to calculate your engagement rate on TikTok is important, but also can be time-consuming if done by hand. It is calculated by adding up the number of interactions for each post as well as comments, shares, and so on. Then you have to divide the total number of interactions by the number of followers at the time of the post. After that, you add up the values of all the posts, and finally, you divide this sum by the number of days in the given period.

Public engagement rates can be used as a benchmark to compare your performance to your competitors. With a social media analytics tool, you can find the TikTok engagement rate benchmark for your specific niche. This tool can benchmark many different profiles and provide insight into the average engagement rate on TikTok for different industries. Knowing the TikTok average engagement rate will help you set realistic goals and understand where you stand compared to your competitors.

If you want to know more about how to increase engagement rate on TikTok, you can read about the steps you can take to increase your engagement. Understanding how to find engagement rate on TikTok and using a social media competitor analytics tool can significantly improve your content strategy and overall performance on the platform.

6. Post Interaction Rate

The last KPI we’re going to talk about is post interaction rate. By tracking your post interaction rate, you can get a more detailed analysis of your posts. With this metric, you can specifically track each post and see which ones are working and which ones are not. It shows how successful each post is at getting users to engage with it. This metric allows you to compare the quality of different posts and analyze how they are working.

Social media analytics tools that allow you to track multiple profiles can help you determine best times to post and conduct effective hashtag research. This can help you increase your TikTok interactions and even bring more people to your profile. With a social media analytics tool, you can track an unlimited number of profiles that are similar to your own. You can either track an account’s Post Interaction Rate to see how it compares to others, or you can track specific posts to analyze the ones with the highest and lowest post interaction rates.

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Conclusion

Now that you know the importance of tracking KPIs on TikTok and how to track them, you are ready to start monitoring your TikTok metrics to improve your performance. Keep in mind that there are many different factors to go into creating a successful TikTok profile. These include optimizing your content based on data insights, creating and planning engaging posts, and undertaking effective community management.

If you want to explore all the potential benefits of using a social media tool for benchmarking and analysis for your various TikTok KPIs, you can try Fanpage Karma’s free 14-day trial. Fanpage Karma is an all-in-one social media tool that allows for unlimited profile tracking. Alternatively, you can also participate in the free weekly webinar about how to use Fanpage Karma to improve your social media performance.