How to Get More Subscribers on YouTube
Growing a successful YouTube channel is a dream for many creators, but figuring out how to get more subscribers on YouTube can often feel overwhelming. This is because your subscriber count is perhaps the most important metric to consider if you want to monetize your YouTube channel. Moreover, subscribers don’t just boost your numbers. They represent a loyal audience that engages with your content, supports your channel, and helps expand your reach. However, with millions of creators competing for attention, simply researching how to get more subscribers on YouTube may feel like a challenge.
Luckily, we have your back. In this article, we’ll explore practical strategies to help you grow your subscriber base organically and sustainably. While quick fixes like buying subscribers may seem like an easy solution, they often lead to poor engagement and potential penalties from YouTube. Instead, we’ll focus on tried-and-true techniques that emphasize creating valuable and engaging content, connecting with your audience, and optimizing your channel for success. Whether you’re a new creator or looking to take your channel to the next level, these tips will help you attract loyal subscribers and build a thriving YouTube community.
Why it is so Important to Focus on Getting more Subscribers on YouTube?
As we already alluded to, building a large subscriber base on YouTube opens up a number of opportunities for your channel. Not only does a larger subscriber base increase your visibility and credibility, it also opens doors to monetization opportunities. For example, to qualify for YouTube’s monetization program and earn money through ads, you must meet certain criteria, such as reaching at least 10,000 subscribers and 4,000 hours of watch time within a year. Reaching these milestones can turn your channel from a hobby into a sustainable source of income.
Beyond monetization, a larger subscriber base signals to new viewers that your content is valuable and worth exploring. Subscribers may also be more likely to engage with your videos, share them with others, and help your channel grow, especially if they love your content. Moreover, YouTube’s algorithm favors channels with higher engagement, so your videos are more likely to appear in search results and recommendations. Growing your subscriber base not only helps you meet short-term goals, but also lays the groundwork for long-term success on the platform.
How to Gain YouTube Subscribers: 16 Tips and Tricks
Almost every creator seeking to grow their audience at some point along the way wondered how to gain more YouTube subscribers. A larger subscriber base represents more than just a number, but can show that you have an engaged community that values your content, watches regularly, and helps spread your message. Subscribers can significantly enhance your channel’s visibility, credibility, and influence, creating a foundation for long-term success on the platform, which is why so many people are looking for ways to gain more subscribers on YouTube.
You may have come across services that promise to show you how to get more subscribers on YouTube for free or even considered paying for them to boost your channel’s numbers quickly. While it’s natural to look for quick solutions, there’s no shortcut to building a meaningful subscriber base overnight. Shortcuts, like buying subscribers, are rarely as effective as they seem. They often lead to inactive accounts and minimal engagement, which can damage your channel’s credibility. Worse, engaging in spammy practices that violate YouTube’s policies can result in your account being banned, potentially setting you back even further.
The good news is that by following proven best practices, you can organically build your subscriber base. Below, we’ll explore 16 tips and tricks to help you attract more subscribers on YouTube:
- Promote Videos on Your End Screen
- Craft Irresistible Opening Hooks
- Use a Subscriber Brand Watermark
- Write a Compelling Channel Description
- Create a Must-Watch Channel Trailer
- Discover the Ideal Video Length
- End Videos with a Strong CTA
- Engage with your Audience
- Strategically Promote your Channel
- Don’t Forget About SEO Optimization for Your Videos
- Find the Right Hashtags
- Leverage Video Series to Keep Viewers Hooked
- Design Thumbnails that Demand Attention
- Define your Unique Niche
- Experiment with Different Video Formats
- Publish frequently
1. Promote Videos on Your End Screen
Imagine a viewer who just finished watching one of your videos and is intrigued by your content, but isn’t sure what to do next. They could leave your channel, or they could stay and explore more of your videos. This is where an end screen can become a game-changer when you are thinking about how to gain YouTube subscribers. By guiding viewers to additional videos or encouraging them to subscribe, you keep them engaged and deepen their connection to your channel.
End screens are crucial because they can extend the viewer’s journey. Generally speaking, the more time someone spends watching your content, the more likely they are to subscribe. Additionally, increased watch time sends a signal to YouTube’s algorithm that your channel is worth recommending to others. A well-placed “Subscribe” button or a link to a related playlist can be the nudge that turns a casual viewer into a loyal subscriber.
To set this up, reserve the final 10–20 seconds of your video for your end screen. In YouTube Studio, select the “End Screen” option and add elements like a clickable subscribe button, links to related videos, or playlists. Use engaging calls-to-action, such as “Want to see more? Click here!” or “Subscribe now to stay updated.” By crafting an end screen that feels like an invitation, you can guide your viewers naturally toward subscribing and exploring more of what your channel has to offer.
2. Craft Irresistible Opening Hooks
The opening moments of your YouTube video are a chance to capture the viewer’s attention and spark their curiosity, which is a key step in learning how to get more subscribers in the YouTube world. An effective hook could be an intriguing question, an engaging visual, or a relatable scenario that sparks curiosity. These first few seconds are your opportunity to establish a connection with your audience and set the tone for the rest of the video, and that is why your opening hook is so important.
Crafting strong hooks is essential because audience retention can play a major role in how YouTube recommends your videos. The longer viewers stay engaged, the more likely YouTube’s algorithm is to promote your content, increasing visibility and, ultimately, helping you gain more subscribers. Without an engaging opening, viewers might lose interest and move on to other videos, reducing your chance of converting them into subscribers.
To create compelling hooks, think about what your target audience is searching for and tailor your introduction to address their interests. For example, you could start a video with, “Want to know the secret to how to get more subscribers in YouTube?” or “Struggling to grow your channel? Here’s what you need to know.” Pair these hooks with eye-catching visuals or dynamic editing to reinforce their impact. By consistently starting your videos with engaging and relevant hooks, you can draw in viewers and encourage them to subscribe to your channel.
3. Use a Subscriber Brand Watermark
One effective tool related to how to gain more subscribers on YouTube is the subscriber brand watermark. This small, clickable button hovers in the bottom-right corner of your videos, making it easy for viewers to subscribe without navigating away from the content. You can customize when the watermark appears, allowing it to remain visible throughout the video or during specific moments.
The subscriber watermark is valuable because it provides a subtle, non-intrusive way to remind viewers to subscribe. While watching your content, viewers can easily click the watermark to join your subscriber base. This added functionality not only enhances the viewer’s experience, but also increases your chances of converting casual viewers into long-term subscribers.
4. Write a Compelling Channel Description
Your channel description is the text that appears on the About page of your YouTube channel. With up to 1,000 characters available, it’s your chance to tell viewers what your channel is about and why they should subscribe. Think of it as your elevator pitch—a concise summary that highlights the value you offer to your audience and sets you apart from other creators.
If you are looking into ways for how to gain subscribers on YouTube, remember that your channel description isn’t just about listing topics or themes, it’s also about sparking interest and making a connection. A well-crafted description can help viewers understand what kind of content to expect, whether it’s informative, entertaining, or both. By showcasing the unique aspects of your channel, you can turn casual visitors into loyal subscribers.
There are various ways to approach writing a compelling channel description. For starters, consider focusing on describing what your channel offers while generating curiosity and excitement. For example, if your channel focuses on travel vlogs, you could highlight how you uncover hidden gems and share insider tips for exploring the world on a budget. Experiment with different tones and formats, and don’t hesitate to refine your description based on viewer feedback and performance metrics. A strong channel description can help set the stage for long-term growth and engagement.
5. Create a Must-Watch Channel Trailer
Your channel trailer is a featured video displayed prominently at the top of your YouTube channel page, offering a great opportunity to grab the attention of both new and returning visitors. YouTube allows you to customize this space, showing a different trailer to non-subscribers and regular content for those who have already subscribed. A channel trailer is your chance to introduce your brand, highlight your value, and persuade non-subscribers to hit that subscribe button.
For non-subscribers, the channel trailer should be concise and engaging, outlining what viewers can expect from your channel. Use it to showcase your best content, your unique style, and the value you offer. Whether it’s tutorials, entertainment, or inspiring stories, give them a reason to stay and explore more. Subscribers, on the other hand, can be greeted with fresh updates, behind-the-scenes content, or a featured video, reinforcing their connection to your channel.
6. Discover your Ideal Video Length
When researching how to get more views and subscribers on YouTube, video length can be a key factor to consider. While shorter videos may capture attention quickly and are ideal for concise messaging, longer videos can provide more depth and detail, appealing to audiences who prefer in-depth content. But how can you determine what works best for your specific viewers?
A good starting point is by analyzing trends within your industry or niche. Conduct a benchmarking analysis to identify the average video length used by successful creators in your space. Tools designed for social media analysis can also help you understand what works best for you. You can analyze your content to discover which videos have a higher interaction rate to find which is the perfect length for your videos.
7. End Videos with a Strong CTA
If you are wondering how do you get more subscribers on YouTube, a strong call-to-action (CTA) at the end of your video can make a big difference when it comes to turning casual viewers into loyal subscribers. CTAs provide clear guidance on what action you want your audience to take next, whether it’s subscribing, watching another video, or leaving a comment. Ending your videos with a compelling CTA reminds viewers to engage with your channel, ensuring they don’t leave without taking meaningful action.
A great CTA isn’t just about telling viewers to subscribe. It’s also about giving them a reason to do so. For example, you can invite them to subscribe so they don’t miss out on your future content, such as a video series or upcoming tutorials. You could also encourage them to watch another video by highlighting how it connects to the one they just finished watching. By tying your CTA to the value your channel provides, you make it persuasive and memorable.
You can use phrases like “Subscribe to learn more tips like this!” or “Don’t miss the next part—hit the subscribe button now!” Consider pairing your CTA with on-screen elements like end screens or clickable buttons to make the process seamless. By ending your videos with a strong and thoughtful CTA, you’ll encourage your audience to take action and stay connected with your channel.
8. Engage with your Audience
Interacting with your audience is one of the most effective ways to build a loyal and active community. Simple gestures like replying to comments, liking messages, or thanking viewers for their support show that you value their presence. This not only fosters a stronger connection with your audience but also encourages more engagement on your videos, such as comments, likes, and shares. When viewers see that you’re actively involved, they’re more likely to stick around and build a stronger connection with you.
Managing engagement can become time-consuming as your channel grows, but tools with community management features can help you streamline the process. These tools allow you to organize and respond to comments efficiently, ensuring no message goes unanswered. Combining authentic interaction with quality content not only strengthens your existing community, but also makes your channel more inviting to new viewers, creating a cycle of growth and engagement and giving you an opportunity to get more subscribers on YouTube.
9. Strategically Promote your Channel
One way to think about how to get more subscribers on YouTube is simply through promoting it in other places you have a presence. For instance, you can promote your YouTube channel across other social media networks where you already have an audience. For instance, adding your YouTube link to social media bios, embedding a video feed on your website, or sharing a call-to-action in posts can guide your followers to your channel. Other social media platforms like Instagram, TikTok, and X (formerly Twitter), Facebook are excellent tools for cross-promotion, enabling you to reach new audiences while engaging your existing ones.
Creating excitement around your content is equally important. Share teasers, trailers, or countdowns for upcoming videos on your social platforms to build anticipation. Networks like Instagram Stories may be particularly effective for this, where a short clip or sneak peek paired with a link can drive curiosity and traffic.
10. Don’t Forget About SEO Optimization for Your Videos
If you want to gain YouTube subscribers, optimizing your videos for search engines is essential. After all, YouTube is essentially a search engine! SEO for YouTube involves researching relevant keywords that your audience is searching for and incorporating them into your titles, descriptions, and tags. This makes your videos more discoverable, ensuring they appear in the right search results and recommendations.
Start by conducting keyword research to identify trending and relevant terms in your industry or topic area. Moreover, social media analytics tools can help you uncover high-engagement keywords that align with your content. It is important to integrate these keywords naturally into your video titles, descriptions, and tags to enhance discoverability. Pair this with engaging and informative descriptions that provide context and value, making it clear why viewers should click on your video. By consistently applying SEO best practices, you can improve your video’s reach, attract more viewers, and grow your subscriber base effectively.
11. Find the Right Hashtags
If you want to find out how to get more subscribers and views on YouTube, consider the hashtags you are using in your captions. By using the right hashtags, you can target your videos to the right people and therefore attract users to your channel who are more likely to subscribe because they are interested in the type of content you publish.
Researching the best YouTube hashtags means not only finding the most popular ones, but also those that correlate with a higher post-interaction rate. This can help you discover which hashtags drive more engagement. With a social media analysis tool, you can study different profiles in your industry and discover which hashtags perform better within your niche.
12. Leverage Video Series to Keep Viewers Hooked
One effective approach to how to get more views and subscribers on YouTube is by creating a video series. A video series consists of interconnected videos focused on a specific theme, story, or topic, designed to keep viewers coming back for more. Much like a favorite TV show, a compelling series builds anticipation, encouraging viewers to subscribe so they don’t miss the next installment.
Video series work because they foster a sense of continuity and engagement. When viewers enjoy one episode, they’re likely to watch others, boosting your channel’s watch time and visibility in YouTube’s algorithm. Additionally, series allow you to explore topics more thoroughly, providing greater value to your audience and positioning yourself as an authority in your niche.
If you want to create a successful video series, select a topic that aligns with your audience’s interests and offers enough depth for multiple episodes. Ensure each video can stand alone while also leaving viewers excited about the next one. You can end each episode with a strong call-to-action, such as “Subscribe so you don’t miss the next part!” or “Stay tuned for the next video in this series!” This strategy helps you build a loyal audience while driving views and subscriptions.
13. Design Thumbnails that Demand Attention
An eye-catching thumbnail can be one of the most powerful tools to help you gain subscribers on YouTube. Thumbnails act as the first impression of your video, and they can determine whether someone clicks to watch or scrolls past. A well-designed thumbnail not only captures attention, but also gives potential viewers a clear idea of what to expect from your content, increasing the likelihood of them engaging with your channel.
Thumbnails are important because they can directly impact your video’s click-through rate (CTR), which is a key factor in YouTube’s algorithm for promoting content. High-quality thumbnails with bold visuals, expressive faces, and readable text can make your video stand out among the competition. By attracting more clicks, you increase your video’s visibility, which can lead to more views and ultimately more subscribers.
14. Define your Unique Niche
If you want to get more subscribers on YouTube, the first step is to define your unique niche. A niche allows you to focus on a specific topic, audience, or style of content, helping you stand out in a crowded platform. People subscribe to channels because they consistently offer value in areas they care about, whether it’s entertainment, education, or a blend of both. Understanding your niche not only attracts the right audience but also keeps them coming back for more.
Finding your niche often involves identifying your target audience and understanding their preferences. Researching similar channels and analyzing what works for them can provide valuable insights into what kind of content resonates with your potential viewers. Social media analysis tools and YouTube Analytics can help you study trends, engagement rates, and viewer behavior, ensuring your content aligns with your audience’s expectations. By clearly defining your niche and tailoring your content to meet the needs of your viewers, you can create a channel that encourages both subscriptions and long-term loyalty.
15. Experiment with Different Video Formats
Another effective strategy for growing on YouTube is to learn how to get subscribers on YouTube Shorts. Exploring various video formats, such as YouTube Shorts and long-form videos, can offer insights into what resonates most with viewers. While Shorts provide a quick and engaging way to deliver content, longer videos allow for more in-depth storytelling or tutorials. You can also combine both formats and use each one depending on the type of content you want to create.
Researching which types of videos perform well in your niche often provides valuable guidance. Analytics tools can reveal patterns, such as which formats lead to higher interaction rates or longer watch times. This information can assist you in deciding when to use Shorts for concise messages and long-form videos for more detailed content, offering flexibility in aligning with audience expectations.
16. Publish frequently and at the Best Time
Another approach that can help you get more YouTube subscribers is make sure you are posting on a regular basis. This also includes researching the time to post your videos on YouTube. If you publish consistently, and at the right times, your audience will want to come to watch more from your content, and they will not forget about you. It will kind of work like a TV series in a way.
Conducting a benchmarking analysis can be a great way of knowing how frequently content in your niche is being uploaded if you are wondering, why you would like to know how often and when your competitors are posting. First, posting as often as your audience can help you stay visible, but without overwhelming your audience. Second, as we already pointed out, you can find out when users within your niche are more active and thus, know when you should be uploading your videos.
Conclusion: How to Get More YouTube Subscribers
Growing your YouTube subscriber base takes a combination of thoughtful strategies, consistent effort, and data-driven insights. From crafting compelling hooks and optimizing your video content for SEO to engaging with your audience and strategically promoting your channel. Always remember that the key to gaining more YouTube subscribers lies in creating value for your viewers while encouraging them to subscribe. Every tactic outlined in this article is designed to help you attract and retain subscribers to help you achieve this.
To further enhance your efforts and gain more subscribers on YouTube, you can consider using a social media tool like Fanpage Karma. Its advanced benchmarking, content optimization, and community management features can help you better understand what works for your content. With capabilities to track performance, schedule posts, and engage with your audience, Fanpage Karma streamlines the process of growing your channel. You can explore its capabilities with a free 14-day trial and even join one of the free weekly webinars to find out more about this tool. By combining strategic planning, great content, and the right tools, you can effectively grow your YouTube channel and get more Subscribers.