Bluesky for Beginners: How to Successfully Gain Followers and Grow

Bluesky, the up-and-coming microblogging platform, is rapidly gaining popularity and is slowly but surely becoming an integral part of modern social media strategies. Although the user base is currently smaller than that of established networks, Bluesky offers a unique opportunity for companies and content creators: less competition for your content and thus better opportunities to build a dedicated community.

In this article, we will explain how to get followers on Bluesky when you are starting out on the platform. In doing so, we will highlight a total of 5 ways that you can consider if you are looking into how to get more followers on Bluesky, no matter what your goals are.

How the Bluesky Algorithm Works

Compared to other social media platforms, Bluesky has a few special features. For one, Bluesky not only uses an algorithm to deliver content to users, but also wants to give its users control over what they see in their feeds. When you log in to Bluesky for the first time, you’ll find several content tabs – including Following, Discover, and Feeds, which all follow different algorithms. Under Following, the posts of the users you currently follow are displayed chronologically. In the Discover tab, you will find posts from users that the Bluesky algorithm suggests based on your interests. With Feeds, you have the option of following topic-based feeds that other users have programmed, or even programming your own feed algorithms.

How to Gain Followers on Bluesky

With the quickly growing popularity of Bluesky, there are understandably numerous questions about how to get started on the platform, mostly about growing your following. So, if you are researching how to get followers on Bluesky, you should consider the following:

Using your existing Twitter/X followers
Bluesky Starter Packs
Using your existing social media strategy
Participating in discussions
Performing benchmarking and performance analyses

1 – Use Your Existing Twitter/X Followers

If you have used Twitter/X regularly in the past and built up a large following over the years, you have the option of exporting your Twitter/X followers in the form of lists and finding the users on Bluesky. You may be wondering if there is a relatively straightforward way for how to transfer followers from Twitter/X to Bluesky. While you simply cannot click a button to transfer followers, there are, luckily, certain tools you can use to find your existing Twitter followers on Bluesky, such as Sky Follower Bridge. This tool can help you find Twitter/X followers on Bluesky so you can identify them and convince them to follow you on this social media network.

Of course, finding your existing Twitter/X followers on Bluesky doesn’t necessarily mean that they will become your followers. However, you can follow them and thus draw their attention to your account. With a bit of luck, they will follow you back, and you will not start with zero followers on Bluesky. Following your former Twitter/X followers on Bluesky could also send a valuable signal to the Bluesky discover algorithm and make your posts visible to other potential followers with the same interests.

2 – Use Bluesky Starter Packs

Bluesky starter packs are curated collections of profiles that help you quickly find users with shared interests. With a single click, you can follow all the accounts within the selected pack and get them to notice you. Starter packs contain up to 150 people and up to 3 individual feeds. You can create your own starter packs directly on Bluesky, or follow starter packs created by others.

Once you’ve created your own starter pack, you should notify the Bluesky users in it – if they share your starter pack on their own profiles, your potential audience will increase even further. It’s also worth sharing it on your other social networks to alert your followers there. Some of them may already be active on Bluesky and want to follow you there as well.

A woman showing excitement after looking at her phone with exclamation marks around her.

3 – Use Your Existing Social Media Strategy

If you have been active on Twitter/X in the past, or if you use other microblogging networks such as Threads, you can simply reuse your content strategy for Bluesky. For one, you can use relevant hashtags in your posts, as you do on other platforms so that your content can be found. Cross-posting is even easier with a social media tool like Fanpage Karma, which allows you to plan and publish Bluesky posts automatically together with your existing social media channels.

Since the Following feed on Bluesky displays content in chronological order, the simple conclusion is that posting more content will increase your reach among your existing followers. However, you should not just post as often as possible. As with all other social media platforms, you should also make sure to create valuable content that is relevant to your target audience. This way, you can generate constructive interactions under your posts and build an active community.

The better your posts resonate with your followers and the more they interact with your content, the more likely it is that your posts will be picked up by the Bluesky algorithm and displayed to potential followers with similar interests in their Discover feeds.

A banner with various graphs and social media examples and "Try Fanpage Karma Today" button and light background.

4 – Participate in Discussions

Use your own Following and Discover feeds to join relevant discussions, reply to posts, and interact with other users. You can also find posts to contribute to in specialized topic feeds that match your industry or niche. This is how you can make your profile known to users with similar interests and their followers. It is therefore worthwhile to use Bluesky as actively as possible and to be active in your target group. By actively using the platform and interacting with other users, smaller companies and brands can also expand their visibility and reach and build an active community on Bluesky.

5 – Perform Benchmarking and Performance Analyses

If your competitors are already active on Bluesky, it’s worth benchmarking them at regular intervals. This way, you can determine which content is particularly well received by your target audience and which content generates the most reactions, comments, and shares.

If you use an all-in-one social media tool like Fanpage Karma for this, you can also analyze the performance of your competitors on Bluesky to learn from what they might be doing right. Thanks to other useful features – such as unlimited profile tracking – you can also extend your benchmarking analyses to other networks such as Instagram, TikTok, Facebook, etc. With a social media analytics tool, you can also identify popular content formats and topics, measure the performance of your own content, and uncover potential for improvement.

Why Bluesky Pays Off for Brands and Companies Right Now

In showing you how to grow followers on Bluesky, we hope to have given you a starting point to get your profile going. Although Bluesky has seen a major growth spurt in the past year, the microblogging platform is still in its infancy in terms of user numbers compared to other networks. Nevertheless, setting up a Bluesky account can already be a promising investment in their social media strategy for brands and content creators.

As long as the user base on Bluesky is still relatively small, smaller brands, companies, and influencers also have the opportunity to build a community organically by regularly posting new content, interacting with their target group and followers, and constructively participating in discussions. Thanks to special tools, anyone who already has an existing following on Twitter/X can also find it on Bluesky.

If you use an all-in-one social media tool like Fanpage Karma, you can also plan and automatically publish posts for Bluesky and all other social networks, manage your community, respond to comments and private messages, research social media trends, and much more.

If you want to use Fanpage Karma to manage your Bluesky profile, you can now try out the all-in-one tool for free for 14 days. Fanpage Karma also offers a free weekly webinar that shows you how to improve the overall quality of your social media results.