How to Get More Likes on TikTok

A phone with the TikTok symbol behind it with someone hugging lots of Likes.

TikTok has quickly become one of the most influential platforms in the world, transforming itself into much more than just an entertainment social network. It is also a space where brands can position themselves, capture the attention of millions, and grow a business. Likes, one of the most relevant metrics on TikTok, can not only reflect the success of your content, but also be a factor that feeds the TikTok algorithm, increasing the visibility of your profile and your performance.

Therefore, understanding how to get a lot of Likes on TikTok is important to maximize the impact of your campaigns and reach a wider audience. This article will guide you step-by-step through the most effective strategies to increase your Likes on TikTok and boost your presence. From posting at optimal times to smart use of hashtags and collaborations with other creators, each strategy can help you improve your performance on the platform.

How to Get More Likes on TikTok: 7 Proven Hacks You Need to Try

Getting more Likes on TikTok isn’t impossible, but it takes some work and requires a combination of strategy, creativity, and consistency. As we’ve already mentioned, increasing Likes not only can help improve the visibility of your videos but also boost the growth of your account and reinforce interaction with your audience. To achieve this, it is essential to have a clear plan and be willing to implement tactics that can really make a difference.

So, how do you get more Likes on TikTok? The key lies in understanding what works best for you on the platform and applying proven strategies that drive engagement such as Likes. Below, we will explain 7 proven strategies to help you get more Likes on TikTok:

  1. Find the Optimal Time to Post
  2. Use CTAs that generate interaction
  3. Create the perfect opening to capture attention
  4. Implement Hashtag Strategies for Greater Visibility
  5. Collaborate with Other Creators to Grow
  6. Connect with your Community
  7. Optimize the length of your videos
A banner with various graphs and social media examples and "Try Fanpage Karma Today" button and light background.

1. Find the optimal times to post

One of the primary strategies you can implement when you want to gain more Likes on TikTok is to find your best time to post. The reality is that there is no universal time that works for all accounts, as this can vary based on factors such as your industry, the geographic location of your followers, and their consumption habits. Some creators may find that their videos perform better in the morning, while others get more interactions in the afternoon or even during the evening. It is important to find out when your audience is online and most likely to interact and like your content, since early interaction with your content can help you with the TikTok algorithm.

To find out your best time to post, it is advisable to perform a detailed analysis to discover the specific times when your audience is online and when their level of interaction is historically the highest. However, remember that the best times are not always fixed, as users’ habits may change throughout the year, during seasons or specific events. Constantly tracking changes in your audience’s behavior can help maintain the effectiveness of your strategy. Posting at times with higher interaction rate can improve your reach, but it’s important to remember that quality content and other key metrics and strategies are still critical to maximize the impact of your posts.

 2. Use CTAs that generate interaction

Calls to action (CTAs) can be a good approach to increase Likes on TikTok. Sometimes, a simple reminder can be all your audience needs to interact with your content. By encouraging interaction, not only can increase the likelihood of your content receiving more Likes, but you can also generate more comments and engagement, which can improve your visibility on TikTok, as the algorithm usually tends to prioritize videos with higher interaction. By increasing the visibility of your videos, you may also be more likely to get more Likes on TikTok since the number of people who see the video increases.

To apply calls to action effectively, it is important to integrate them naturally into your content. For example, as well as interacting directly with your community by replying to comments or messages, you should aim to keep them wanting more. You could say something, like “if you want to see more content like this, be sure to like this video.” This not only encourages users to click the like button, but it also gives you insight into what type of content resonates most with your audience. Another approach is to set a specific goal, like mentioning, “if this video reaches X Likes, I’ll post a part two” which can further motivate engagement.

Additionally, captions can reinforce your CTAs. Placing them at key moments in the video, such as at the end offering a valuable tip or at the key moments of a video, can remind viewers to take action, helping increase interaction and Likes.

3. Create the perfect opening to capture attention

With millions of videos competing daily on TikTok, capturing the viewer’s attention in the first few seconds represents another important strategy related to how to increase Likes on TikTok. This short instant could define whether your audience will stay watching your content or slide to the next video. That’s why an impactful start can be the turning point between a content that goes unnoticed and one that generates more TikTok Likes.

If you want to grab your audience from the very beginning, consider opening your videos with surprising visuals, questions that spark curiosity, or sounds that are trending. For example, you can take advantage of the first few seconds to anticipate what will be seen in the video, generating anticipation and motivating users to continue watching the video. These elements can act as a hook and, if you make those first seconds intriguing, you can increase the chances that they will not only continue watching, but also interact by giving it a Like.

4. Use Hashtag to Increase Visibility

When it comes to looking for ways concerning how to get free Likes on TikTok, getting your content in front of the right audience can be one of the key factors. Hashtags can play an important role in this process, as they allow you to categorize your videos and potentially expand their reach. If you use the right hashtags, your content could reach more people interested in that topic, which increases the likelihood of receiving interactions, such as Likes. However, hashtags don’t automatically guarantee more visibility; they are a piece of the puzzle that, when used well, can help you improve your results.

The key lies in doing proper research to identify the hashtags that really generate interaction in your niche. It’s not just about using the most popular ones, but finding those that are correlated with a higher engagement rate in your audience. This data-driven approach allows you to maximize the likelihood that your video will be viewed and interacted with. To facilitate this process, you can use social media tools to help you discover the best hashtags for TikTok and find which ones are working best within your industry.

A woman writing social media posts with a robot throwing hashtags in the air.

5. Collaborate with Other Creators to Grow

If you have ever wondered “how can I get more Likes on TikTok” then collaborating with other creators is something to consider. By working with influencers or creators who share similar or complementary audiences, you can expose your content to new potential viewers. This strategy can be especially valuable because it allows you to leverage the trust that followers already have in the creators you collaborate with, and helps you discover how to gain more Likes on TikTok by tapping into new and engaged audiences. Followers of the creators you collaborate with may be more likely to interact with you because they see the collaboration as an implicit recommendation, which can increase credibility and receptivity to your content. In short, it’s a way to validate your profile to a new audience that can bring you new Likes.

The first step in implementing this strategy could be to identify creators whose style and audience align with yours. Look for profiles that share similar values, themes, or content styles to ensure an authentic and natural collaboration. Once you’ve found them, you can propose mutually beneficial content ideas, such as duets, shared challenges, or joint videos that combine the strengths of both creators.

You can use social media tools that offer the ability to connect brands with influencers. For instance, these platforms can help you discover relevant creators and analyze their performance, ensuring that your collaborations are strategic and effective. This approach allows you to spot current trends and plan collaborations that align with your brand’s objectives. Make sure the collaboration flows naturally and authentically, so that both you and the creator can gain exposure without compromising your personal style.

6. Connect with your Community

Creating a strong bond with your community is a good approach for those who want to know how to get more Likes on TikTok after posting a video. If your audience feels connected to you and perceives authenticity in your content, they might be more likely to interact on an ongoing basis. Fostering an authentic and close relationship can make your followers feel more connected to you and, in support of your work, give your videos more Likes. In addition, this can also increase the likelihood that they will want to continue watching your content if they have connected with it.

messages etc., can be a time-consuming task. To make this process easier, you can use community management tools to quickly respond to all the notifications you receive from a single dashboard. If you take the time to respond and interact with your community, your followers are more likely to feel valued and continue to support your content. This can help build a strong, long-term relationship with your audience.

Social media messages to the left with organizational features to the right.

7. Optimize the Length of your Videos

The length of your videos on TikTok can be a key factor that can influence the number of Likes and the level of engagement you receive. While there is no exact formula for the ideal length, exploring and analyzing the performance of your videos and those of others in your industry can offer valuable insights. A good practice is to use a social media analytics tool that allows you to evaluate the length of your videos and their relationship to the interactions they generate.

These tools allow you to perform detailed analysis to identify a profile’s average video length as well as the average number of Likes. This allows you to look for patterns related to video length and the generation of Likes. This can actually be done in a few different ways when it comes to benchmarking various profiles. First, you can simply look at the average video lengths and average number of Likes for each profile in your analysis and see what the average video length was for profiles with the most Likes. Second, you can also consider using a matrix chart to look at the correlation between video length and Likes to see what profiles stand out.

With the right social media tool, you also study specific posts in your industry or niche and, by sorting posts by number of Likes and reviewing the length of each video, you can identify which formats and lengths are generating the best results. It is important to keep in mind that these analyses show correlations and not definitive rules, so looking closely at the data, as well as other factors, is critical to making effective adjustments to your strategy. However, this approach can help you learn from the most successful posts in your industry.

A woman with a headset next to graphs with a CTA saying "Register Now"

Conclusion: How to have more likes on TikTok

As we have seen, increasing Likes on TikTok is not an impossible task, but it does require a combination of strategy, analysis, and continuous adjustment. In this article, we have seen how applying techniques such as posting at optimal times, using strategic hashtags, and collaborating with other creators can make a big difference in your results. By following these tips and adapting them to your profile, you can improve the interaction and visibility of your videos, and consistently get more Likes.

Now that we have answered the question how do I get more Likes on TikTok,” it’s time to start implementing these techniques and monitor your progress. You can use analytics tools that allow you to evaluate which strategies are working best and adjust your approach to maximize results. If you’re looking for a comprehensive tool to facilitate this process, Fanpage Karma offers a 14-day free trial that includes benchmarking and analytics, community management and content planning features all in one platform.

In addition, Fanpage Karma hosts free webinars every week, where you can learn how to get the most out of the tool and optimize your strategy on TikTok and other social networks. Take advantage of these resources to take your TikTok presence to the next level and start discovering how to increase your Likes on TikTok.

Scroll to Top