| page_posts_count |
Number of posts |
Number of posts published in selected time period. |
| page_posts_per_day |
Posts per day |
Average number of posts per day published in the selected period. |
| page_posts_likes_count |
Number of Likes |
Number of likes on posts published in the selected period. |
| page_posts_comments_count |
Number of Comments (total)
(identical to top metric: 'Number of comments') |
Number of comments on posts including comments on these comments published in the selected period. |
| page_posts_comments_count_first_level |
Number of Comments (primary) |
Number of comments on posts excluding comments on these comments published in the selected period. |
| page_posts_comments_count_second_level |
Number of Comments (secondary) |
Number of sub-comments on comments posts published in the selected period. |
| page_posts_shares_count |
Number of Shares |
Number of shares of posts published in the selected period. |
| page_total_engagement_count |
Total Reactions, Comments, Shares
(identical to top metric: 'Reactions, Comments & Shares') |
Number of reactions (like, love, haha, thankful, wow, sad, angry), comments and shares on posts published in the selected period. |
| page_posts_likes_count_per_post |
Likes per post |
Average number of "like" reactions on posts published in the selected period. |
| page_posts_comments_count_per_post |
Comments per post |
Average number of comments on posts published in the selected period. |
| page_posts_shares_count_per_post |
Shares per post |
Average number of shares of posts published in the selected period. |
| page_posts_reactions |
Number of Reactions |
Number of reactions (like, love, haha, thankful, wow, sad, angry) on posts published in the selected period. |
| page_posts_reactions_love |
Number of Love |
Number of "love" reactions on posts published in the selected period. |
| page_posts_reactions_wow |
Number of Wow |
Number of "wow" reactions on posts published in the selected period. |
| page_posts_reactions_haha |
Number of Haha |
Number of "haha" reactions on posts published in the selected period. |
| page_posts_reactions_sorry |
Number of Sad |
Number of "sad" reactions on posts published in the selected period. |
| page_posts_reactions_anger |
Number of Angry |
Number of "angry" reactions on posts published in the selected period. |
| page_posts_reactions_thankful |
Number of Thankful |
Number of "thankful" reactions on posts published in the selected period. |
| page_posts_reactions_care |
Number of Care |
Number of "care" reactions on posts published in the selected period. |
| page_posts_reactions_per_post |
Reactions per post |
Average number of reactions on posts published in the selected period. |
| page_posts_reactions_love_per_post |
Love per post |
Average number of "love" reactions on posts published in the selected period. |
| page_posts_reactions_wow_per_post |
Wow per post |
Average number of "wow" reactions on posts published in the selected period. |
| page_posts_reactions_haha_per_post |
Haha per post |
Average number of "haha" reactions on posts published in the selected period. |
| page_posts_reactions_sorry_per_post |
Sad per post |
Average number of "sad" reactions on posts published in the selected period. |
| page_posts_reactions_anger_per_post |
Angry per post |
Average number of "angry" reactions on posts published in the selected period. |
| page_posts_reactions_thankful_per_post |
Thankful per post |
Average number of "thankful" reactions on posts published in the selected period. |
| page_posts_reactions_care_per_post |
Care per post |
Average number of "care" reactions on posts published in the selected period. |
| page_negative_feedback_per_day |
Negative Feedback per day |
Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of days in the selected period. |
| page_negative_feedback_per_post |
Negative Feedback per post |
Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of posts in the selected period. |
| page_negative_feedback_count |
NEGATIV_FEEDBACK_SUMME |
Number of times people took a negative action on one of your posts published in the selected period (e.g. hid it). |
| page_posts_impressions |
Sum of total impressions of single posts
(identical to top metric: 'Impressions of posts') |
Number of times your posts published in the selected period entered a person's screen through paid, organic and viral distribution. Posts include statuses, photos, links and videos. |
| page_post_impressions_paid |
Sum of paid impressions of single posts
(identical to top metric: 'Paid impressions of posts') |
Number of times your posts published in the selected period entered a person's screen through paid distribution. Posts include statuses, photos, links and videos. |
| page_post_impressions_organic |
Sum of organic impressions of single posts
(identical to top metric: 'Organic impressions of posts') |
Number of times your posts published in the selected period entered a person's screen through organic distribution. Posts include statuses, photos, links and videos. |
| page_post_impressions_viral |
Sum of viral impressions of single posts |
Number of times your posts published in the selected period entered a person's screen through viral distribution. Posts include statuses, photos, links and videos. |
| page_posts_impressions_unique |
Sum of reach of single posts
(identical to top metric: 'Summed up reach of posts') |
Number of people who had any of your posts published in the selected period enter their screen through paid, organic and viral distribution. |
| page_posts_impressions_organic_unique |
Sum of reach (organic) of single posts
(identical to top metric: 'Summed up organic reach of posts') |
Number of people who had any of your posts published in the selected period enter their screen through unpaid distribution. |
| page_posts_impressions_paid_unique |
Sum of reach (paid) of single posts
(identical to top metric: 'Summed up paid reach of posts') |
Number of people who had any of your posts published in the selected period enter their screen through paid distribution such as an ad. |
| page_posts_impressions_viral_unique |
Sum of reach (viral) of single posts |
Number of people who had any of your posts published in the selected period enter their screen with social information attached. |
| page_posts_impressions_unique_per_post |
Average reach of single posts |
Average number of people who had any of your posts published in the selected period enter their screen, divided by the number of posts in the selected period. Posts include statuses, photos, links and videos. |
| page_interactions_divided_by_reach_per_post |
Interaction per reached person per post
(identical to top metric: 'Interactions per reach per post') |
Average number of interactions per post in relation to the number of users who have seen these posts. |
| page_interactions_and_link_clicks_divided_by_reach_per_post |
Likes, comments, shares and link clicks per reached person per post |
Average number of "like" reactions, comments, shares and link clicks per reached person on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period. |
| post_impressions_fan |
Post impressions to fans |
Number of post impressions in the selected period of posts by fans. |
| post_impressions_fan_unique |
Post reach to fans |
Number of fans in the selected period who had any of your posts enter their screen.
|
| post_impressions_fan_paid |
Post impressions to fans (paid) |
Number of post impressions in the selected period of posts by people who like your Page in an ad or sponsored story. |
| post_impressions_fan_paid_unique |
Post reach to fans (paid) |
Number of fans in the selected period who had any of your posts enter their screen through an ad or Sponsored Story. |
| post_engaged_fan |
Fans engaged with posts |
Fans who engaged with at least one of your posts published in the selected period. |
| post_fan_reach |
Post reach of fans |
Number of fans in the selected period who had any of your posts enter their screen. |
| post_impressions_fan_per_day |
Post impressions to fans per day |
Average number of post impressions in the selected period by fans, divided by the number of days in the selected period. |
| post_impressions_fan_unique_per_day |
Post reach to fans per day |
Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period. |
| post_impressions_fan_paid_per_day |
Post impressions to fans (paid) per day |
Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of days in the selected period. |
| post_impressions_fan_paid_unique_per_day |
Post reach to fans (paid) per day |
Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of days in the selected period. |
| post_engaged_fan_per_day |
Fans engaged with posts per day |
Average number of fans with interactions with posts published in the selected period, divided by the number of days in the selected period. |
| post_fan_reach_per_day |
Post reach of fans per day |
Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period. |
| post_impressions_fan_per_post |
Post impressions to fans per post |
Average number of post impressions in the selected period by fans, divided by the number of posts in the selected period. |
| post_impressions_fan_unique_per_post |
Post reach to fans per post |
Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period. |
| post_impressions_fan_paid_per_post |
Post impressions to fans (paid) per post |
Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of posts in the selected period. |
| post_impressions_fan_paid_unique_per_post |
Post reach to fans (paid) per post |
Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of posts in the selected period. |
| post_engaged_fan_per_post |
Fans engaged with posts per post |
Average number of fans with interactions with posts published in the selected period, divided by the number of posts in the selected period. |
| post_fan_reach_per_post |
Post reach of fans per post |
Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period. |
| page_video_posts_count |
Video-posts |
Number of Facebook videos (posts in video format) published in the selected period. |
| page_video_clicks_per_post |
Video clicks per video post |
Average number of video clicks on your posts published in the selected period of people who have visited your Page, divided by the number of video posts in the selected period. |
| page_video_clicks_per_day |
Video clicks of video posts per day |
Average number of video clicks of your video posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period. |
| page_video_clicks_count |
Video clicks of video posts |
Number of video clicks of your video posts published in the selected period of people who have visited your Page. |
| page_picture_posts_count |
Picture Posts |
Number of posts in picture format published in the selected period. |
| page_picture_clicks_per_day |
Picture clicks of picture posts per day |
Average number of picture clicks of your picture posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period. |
| page_picture_clicks_per_post |
Picture clicks per picture post |
Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of picture posts in the selected period. |
| page_picture_clicks_count |
Picture clicks of picture posts |
Number of picture clicks of your picture posts published in the selected period of people who have visited your Page. |
| page_link_posts_count |
Link-posts |
Number of posts in URL format published in the selected period. |
| page_link_clicks_per_day |
Link clicks of link posts per day |
Average number of link clicks of your link posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period. |
| page_link_clicks_per_post |
Link clicks per link post |
Average number of link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of link posts in the selected period. |
| page_link_clicks_divided_by_reach_per_day |
Link clicks per link post per reached person |
Average number of link clicks per link post on your posts published in the selected period of people who have visited your Page, divided by the number of reached persons in the selected period. |
| page_link_clicks_count |
Link clicks of link posts |
Number of link clicks of your link posts published in the selected period of people who have visited your Page. |
| page_link_video_clicks_per_day |
Picture, video and link clicks per day |
Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period. |
| page_link_video_clicks_per_post |
Picture, video and link clicks per post |
Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period. |
| page_link_video_clicks_count |
Picture, video and link clicks |
Number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page. |
| page_user_posts_count |
Posts by fans |
Number of user posts published in the selected period. |
| page_user_posts_per_day |
User posts per day |
Average number of user posts per day in the selected period. |
| user_posts_total_engagement_count |
User posts total Reactions, Comments, Shares |
Number of interactions on user posts published in the selected period. |
| page_user_posts_comments_count |
Comments on posts by fans |
Number of comments on user posts published in the selected period. |
| page_user_posts_with_page_reaction_count |
Posts by fans with reaction of page |
Number of user posts published in the selected period and the Page reacted (like, love, haha, wow, sad, angry) to. |
| page_service_level |
Service Level |
Number of responses of the Page on user posts published in the selected period on the Page-wall. Reactions include Likes, comments and deletes. Interactions of the Page on posts published by the Page are not counted. |
| page_response_time |
Response time |
Describes how long a Page needs to respond to user posts. For this value, we only take into account when a Page makes a comment on a user post. This is mainly because Facebook does not provide time values for likes and shares. We first calculate the Response Time for each user post and then take the median of all posts for the selected period. The median is the value, that is exactly in the middle of all values, when you rank them. |
| page_answered_user_posts_count |
Posts by fans with comment by page |
Number of user posts published in selected period and which the Page responded to. |
| facebook_video_total_count |
Facebook-Videos |
Number of your Facebook videos (excluding Reels) published in the selected period. |
| facebook_video_total_engagement_count |
Total Reactions, Comments, Shares of Facebook-Videos |
Number of reactions, comments and shares of your Facebook videos (excluding Reels) published in the selected period (excluding Reels). |
| facebook_video_reactions_count |
Number of Reactions of Facebook-Videos |
Number of reactions on your Facebook videos (excluding Reels) published in the selected period (excluding Reels). |
| facebook_video_likes_count |
Number of Likes of Facebook-Videos |
Number of "like" reactions on your Facebook videos (excluding Reels) published in the selected period. |
| facebook_video_love_count |
Number of Love of Facebook-Videos |
Number of "love" reactions on your Facebook videos (excluding Reels) published in the selected period. |
| facebook_video_wow_count |
Number of Wow of Facebook-Videos |
Number of "wow" reactions on your Facebook videos (excluding Reels) published in the selected period. |
| facebook_video_haha_count |
Number of Haha of Facebook-Videos |
Number of "haha" reactions on your Facebook videos (excluding Reels) published in the selected period. |
| facebook_video_sorry_count |
Number of Sad of Facebook-Videos |
Number of "sorry" reactions on your Facebook videos (excluding Reels) published in the selected period. |
| facebook_video_anger_count |
Number of Angry of Facebook-Videos |
Number of "angry" reactions on Facebook videos (excluding Reels) published in the selected period. |
| facebook_video_thankful_count |
Number of Thankful of Facebook-Videos |
Number of "thankful" reactions on your Facebook videos (excluding Reels) published in the selected period. |
| facebook_video_comments_count |
Number of Comments of Facebook-Videos |
Number of comments on your Facebook videos (excluding Reels) published in the selected period. |
| facebook_video_shares_count |
Number of Shares of Facebook-Videos |
Number of shares of your Facebook videos (excluding Reels) published in the selected period. |
| facebook_video_views_organic |
Organic views of Facebook-Videos |
Number of times your Facebook videos (excluding Reels) published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_video_views_organic_unique |
Unique organic views of Facebook-Videos |
Number of people who viewed your Facebook videos (excluding Reels) published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. |
| facebook_video_views_paid |
Paid views of Facebook-Videos |
Number of times your promoted Facebook videos (excluding Reels) published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
| facebook_video_views_paid_unique |
Unique paid views of Facebook-Videos |
Number of people who viewed your promoted Facebook videos (excluding Reels) published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
| facebook_video_views_total |
Total views of Facebook-Videos |
Number of times your Facebook videos (excluding Reels) published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_video_views_total_unique |
Unique views of Facebook-Videos |
Number of people who viewed your Facebook videos (excluding Reels) published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
| facebook_video_views_complete_organic |
Complete organic views of Facebook-Videos |
Number of times your Facebook videos (excluding Reels) published in the selected period played up to 95%, or more, of their length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_video_views_complete_organic_unique |
Complete unique organic views of Facebook-Videos |
Number of people who viewed your Facebook videos (excluding Reels) published in the selected period up to 95%, or more, of their length, by organic reach. |
| facebook_video_views_complete_paid |
Complete paid views of Facebook-Videos |
Number of times your promoted Facebook videos (excluding Reels) published in the selected period played up to 95%, or more, of their length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
| facebook_video_views_complete_paid_unique |
Complete unique paid views of Facebook-Videos |
Number of people who viewed your promoted Facebook videos (excluding Reels) published in the selected period up to 95%, or more, of their length. |
| facebook_video_views_complete_total |
Complete views of Facebook-Videos |
Number of times your Facebook videos (excluding Reels) published in the selected period played up to 95%, or more, of their length, by organic as well as paid impression. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_video_views_complete_total_unique |
Complete unique views of Facebook-Videos |
Number of people who viewed your Facebook videos (excluding Reels) published in the selected period up to 95%, or more, of their length, by organic as well as paid reach. |
| facebook_video_bounce_rate |
Bounce rate of Facebook videos |
Percentage of impressions of Facebook videos (excluding Reels) published in the selected period that were viewed below 95% of their length in relation to total impressions of videos viewed at least 3 seconds or almost completely if they are shorter than 3 seconds. |
| facebook_video_average_length_view |
Average length viewed of Facebook-Videos (in sec) |
Average time in seconds people viewed your Facebook videos (excluding Reels) published in the selected period. Only available for videos created after August 25th 2016. |
| facebook_video_length |
Total length of Facebook-Videos (in sec) |
Length in seconds of your Facebook videos (excluding Reels) published in the selected period. |
| facebook_video_views_autoplayed |
Autoplayed views of Facebook-Videos |
Number of times your Facebook videos (excluding Reels) published in the selected period automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_video_views_sound_on |
Sound on views of Facebook-Videos |
Number of times your Facebook videos (excluding Reels) published in the selected period played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_video_view_time |
View time of Facebook-Video (in sec) |
Total time in seconds your Facebook videos (excluding Reels) published in the selected period played, including videos played for less than 3 seconds and replays. |
| facebook_video_view_organic |
View time organic of Facebook-Video (in sec) |
Total time in seconds your Facebook videos (excluding Reels) published in the selected period played by organic reach. |
| facebook_video_views_10s_unique |
10s unique views of Facebook-Videos |
Number of people who viewed your Facebook videos (excluding Reels) published in the selected period for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. |
| facebook_video_views_10s_autoplayed |
10s autoplayed views of Facebook-Videos |
Number of times your Facebook videos (excluding Reels) published in the selected period played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_video_views_10s_clicked_to_play |
10s clicked to play views of Facebook-Videos |
Number of times your Facebook videos (excluding Reels) published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_video_views_10s_organic |
10s organic views of Facebook-Videos |
Number of times your Facebook videos (excluding Reels) published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_video_views_10s_paid |
10s paid views of Facebook-Videos |
Number of times your promoted Facebook videos (excluding Reels) published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
| facebook_video_views_10s_sound_on |
10s sound on views of Facebook-Videos |
Number of times your Facebook videos (excluding Reels) published in the selected period played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_video_views_10s |
10s Total views of Facebook-Videos |
Number of times your Facebook videos (excluding Reels) published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_reel_total_count |
Facebook Reels |
Number of your Facebook Reels published in the selected period. |
| facebook_reel_total_engagement_count |
Total Reactions, Comments, Shares of Facebook Reels |
Number of reactions, comments and shares of your Facebook Reels published in the selected period. |
| facebook_reel_reactions_count |
Number of Reactions of Facebook Reels |
Number of reactions on your Facebook videos (excluding Reels) published in the selected period. |
| facebook_reel_views_organic |
Organic views of Facebook Reels (3s) |
Number of times your Facebook Reels published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_reel_views_organic_unique |
Unique organic views of Facebook Reels (3s) |
Number of people who viewed your Facebook Reels published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. |
| facebook_reel_views_paid |
Paid views of Facebook Reels (3s) |
Number of times your promoted Facebook Reels published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
| facebook_reel_views_paid_unique |
Unique paid views of Facebook Reels (3s) |
Number of people who viewed your promoted Facebook Reels published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
| facebook_reel_views_total |
Total views of Facebook Reels (3s) |
Number of times your Facebook Reels published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_reel_views_total_unique |
Unique views of Facebook Reels (3s) |
Number of people who viewed your Facebook Reels videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
| facebook_reel_views_complete_organic |
Complete organic views of Facebook Reels |
Number of times your Facebook Reels published in the selected period played up to 95%, or more, of their length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_reel_views_complete_organic_unique |
Complete unique organic views of Facebook Reels |
Number of people who viewed your Facebook Reels published in the selected period up to 95%, or more, of their length, by organic reach. |
| facebook_reel_views_complete_paid |
Complete paid views of Facebook Reels |
Number of times your promoted Facebook Reels published in the selected period played up to 95%, or more, of their length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
| facebook_reel_views_complete_paid_unique |
Complete unique paid views of Facebook Reels |
Number of people who viewed your promoted Facebook Reels published in the selected period up to 95%, or more, of their length. |
| facebook_reel_views_complete_total |
Complete views of Facebook Reels |
Number of times your Facebook Reels published in the selected period played up to 95%, or more, of their length, by organic as well as paid impression. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_reel_views_complete_total_unique |
Complete unique views of Facebook Reels |
Number of people who viewed your Facebook Reels published in the selected period up to 95%, or more, of their length, by organic as well as paid reach. |
| facebook_reel_bounce_rate |
Bounce rate of Facebook Reels |
Percentage of impressions of Facebook Reels published in the selected period that were viewed below 95% of their length in relation to total impressions of videos viewed at least 3 seconds or almost completely if they are shorter than 3 seconds. |
| facebook_reel_average_length_view |
Average length viewed of Facebook Reels (in sec) |
Average time in seconds people viewed your Facebook videos published in the selected period. Only available for videos created after August 25th 2016. |
| facebook_reel_length |
Total length of Facebook Reels (in sec) |
Length in seconds of your Facebook Reels published in the selected period. |
| facebook_reel_views_autoplayed |
Autoplayed views of Facebook Reels (3s) |
Number of times your Facebook Reels published in the selected period automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_reel_views_sound_on |
Sound on views of Facebook Reels (3s) |
Number of times your Facebook Reels published in the selected period played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_reel_view_time |
View time of Facebook Reel (in sec) |
Total time in seconds your Facebook Reels published in the selected period played, including videos played for less than 3 seconds and replays. |
| facebook_reel_view_organic |
View time organic of Facebook Reel (in sec) |
Total time in seconds your Facebook Reels published in the selected period played by organic reach. |
| facebook_reel_views_10s_unique |
10s unique views of Facebook Reels |
Number of people who viewed your Facebook Reels published in the selected period for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. |
| facebook_reel_views_10s_autoplayed |
10s autoplayed views of Facebook Reels |
Number of times your Facebook Reels published in the selected period played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_reel_views_10s_clicked_to_play |
10s clicked to play views of Facebook Reels |
Number of times your Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_reel_views_10s_organic |
10s organic views of Facebook Reels |
Number of times your Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_reel_views_10s_paid |
10s paid views of Facebook Reels |
Number of times your promoted Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
| facebook_reel_views_10s_sound_on |
10s sound on views of Facebook Reels |
Number of times your Facebook Reels published in the selected period played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_reel_views_10s |
10s Total views of Facebook Reels |
Number of times your Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| facebook_reel_initial_plays |
Reels initial plays/views (1ms) |
The number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays. |
| facebook_reel_replays |
Reels replays/repeated views (1ms) |
The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1 millisecond or more in the same reel session. |
| facebook_reel_total_plays |
Reels total plays/views (1ms) |
The number of times your reel starts to play after an impression is already counted. This is defined as reel sessions with 1 millisecond or more and includes replays. Replays are counted after the initial play of the reel in the same session. |
| page_weighted_post_interaction |
Weighted Post-Interaction |
See Post-Interaction, shares are weighted 3x, comments are 2x and likes are just count as usual. |
| page_weighted_engagement |
Weighted Engagement |
See Engagement, shares are weighted 3x, comments 2x and likes are just count as usual. |
| page_post_interaction |
Post interaction
(identical to top metric: 'Post interaction rate') |
Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable.
For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period.
An example of the calculation:
A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday.
The Post-Interaction (2 posts) results in:
(50/100 + 75/150) / 2 = 50%
In comparison, Engagement for this week (7 days) is:
(50/100 + 75/150) / 7 = 14.2%
Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact. |
| page_engagement |
Engagement |
Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable.
For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period.
An example of the calculation:
A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday.
Engagement for this week (7 days) is calculated as follows:
(50/100 + 75/150) / 7 = 14.2%
In comparison, the post interaction (2 posts) results in:
(50/100 + 75/150) / 2 = 50%
Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average. |
| page_interactions_and_link_clicks_divided_by_fans_per_post |
Likes, comments, shares and link clicks per fan per post |
Average number of "like" reactions, comments, shares and link clicks per fan on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period. |
| page_posts_impressions_divided_by_fans_per_post |
Post impressions per post per fan |
Average number of times in the selected period per post your posts entered a person's screen, divided by the daily number of fans in the selected period. |
| page_posts_impressions_unique_divided_by_fans_per_post |
Post reach per post per fan |
Average number of people in the selected period who had any of your posts enter their screen, divided by the daily number of fans in the selected period. |
| page_posts_impressions_organic_unique_divided_by_fans_per_post |
Post reach (organic) per post per fan |
Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the daily number of fans in the selected period. |
| page_posts_impressions_paid_unique_divided_by_fans_per_post |
Post reach (paid) per post per fan |
Average number of people in the selected period per post who had any of your posts enter their screen through paid distribution such as an ad, divided by the daily number of fans in the selected period. |
| page_posts_impressions_viral_unique_divided_by_fans_per_post |
Post reach (viral) per post per fan |
Average number of people in the selected period per fan who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period. |
| page_fans |
Fans |
Number of users on the last day of the selected period who like the Page are called fans. For the "New Pages Experience" this corresponds to the follower count. |
| page_fans_weekly_growth_rate |
Follower Growth Average Weekly (in %) |
Difference between the number of fans on the first and the last day of the selected period as an average weekly value. |
| page_fans_growth_percent |
Follower Growth (in %) |
Difference between the number of fans in percent on the first and the last day of the selected period. Reflects the difference from the previous day in the history graph. |
| page_fans_growth_absolute |
Follower Growth (absolute) |
Difference between the number of fans on the first and the last day of the selected period. |
| page_fans_growth_absolute_per_day |
Follower Growth per day (absolute) |
Difference between the number of fans on the first and the last day of the selected period as an average value per day. |
| page_fans_growth_percent_since_first_date |
Follower Growth since starting point (in %) |
Percentage growth of fans between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
| page_follower |
Follower |
Number of users on the last day of the selected period who follow the Pages posts. |
| page_engaged_users_unique |
People Engaged (discontinued) |
! This metric was removed by Facebook in March 2024.
Number of people who clicked anywhere on your Page in the selected period. |
| page_engaged_users_per_day |
Persons with interaction per day (discontinued) |
! This metric was removed by Facebook in March 2024.
Number of people who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period. |
| page_views |
Page Visits
(identical to top metric: 'Profile Views') |
Number of times in the selected period a Page has been viewed by logged in and logged out people. |
| page_views_per_day |
Page views per day |
Average number of times in the selected period a Page has been viewed by logged in and logged out people, divided by the number of days in the selected period. |
| page_impressions_per_day |
Total impressions (total) per day |
Average number of times in the selected period any content of your Page or about your Page entered a person's screen, divided by the number of days in the selected period. |
| page_impressions |
Total impressions (total)
(identical to top metric: 'Impressions') |
Number of times any content from your Fanpage or about your Fanpage entered a person's screen. |
| page_impressions_unique_per_day |
Average daily Reach (total) |
Average number of people in the selected period who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period. |
| page_impressions_unique |
Daily Reach (total) |
Number of people in the selected period who had any content of your Page or about your Page enter their screen. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable. |
| page_impressions_organic_unique |
Daily Reach (organic) |
Number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution. |
| page_impressions_organic_unique_per_day |
Average daily Reach (organic) |
Average number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period. |
| page_impressions_paid_unique |
Daily Reach (paid) |
Number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad. |
| page_impressions_paid_unique_per_day |
Average daily Reach (paid) |
Average number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad, divided by the number of days in the selected period. |
| page_impressions_viral_unique |
Daily Reach (viral) |
Number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story. |
| page_impressions_viral_unique_per_day |
Average daily Reach (viral) |
Average number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period. |
| page_posts_impressions_daily |
Post impressions |
Number of times in the selected period your posts entered a person's screen. |
| page_posts_impressions_per_day |
Post impressions per day |
Average number of times in the selected period your posts entered a person's screen, divided by the number of days in the selected period. |
| page_posts_impressions_daily_unique |
Post reach |
Number of people in the selected period who had any of your posts enter their screen. |
| page_posts_impressions_unique_per_day |
Post reach per day |
Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period. |
| page_posts_impressions_organic_daily_unique |
Post reach (organic) |
Number of people in the selected period who had any of your posts enter their screen through unpaid distribution. |
| page_posts_impressions_organic_unique_per_day |
Post reach (organic) per day |
Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period. |
| page_posts_impressions_daily_paid_unique |
Post reach (paid) |
Number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad. |
| page_posts_impressions_paid_unique_per_day |
Post reach (paid) per day |
Average number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period. |
| page_posts_impressions_viral_daily_unique |
Post reach (viral) |
Number of people in the selected period who had any of your posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page. |
| page_posts_impressions_viral_unique_per_day |
Post reach (viral) per day |
Average number of people in the selected period who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period. |
| page_post_engagements_daily |
Post engagements |
The number of times people have engaged with your posts through reactions, comments, shares and more in the selected period. |
| page_post_engagements_daily_per_day |
Post engagments per day |
The number of times people have engaged with your posts through reactions, comments, shares and more in the selected period divided by the number of days. |
| page_video_views |
Total video views in period |
Number of times in the selected period your Page’s videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| page_video_views_paid |
Paid video views in period |
Number of times in the selected period your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
| page_video_views_unique |
Unique video views in period |
Number of people in the selected period who viewed your Page’s videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| page_video_views_autoplayed |
Autoplayed video views in period |
Number of times in the selected period your Page’s videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| page_video_complete_views_30s |
Total video views of at least 30 sec in period |
Number of times in the selected period your Page’s videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| page_video_complete_views_30s_unique |
Unique video views of at least 30 sec in period |
Number of people in the selected period who viewed your Page’s videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| page_video_complete_views_30s_autoplayed |
Autoplayed video views of at least 30 sec in period |
Number of times in the selected period your Page’s automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| page_impressions_divided_by_fans_per_day |
Total impressions (total) per fan per day |
Number of times any content from your Fanpage or about your Fanpage entered a person's screen, divided by the daily number of fans in the selected period per day. |
| page_impressions_unique_divided_by_fans_per_day |
Average daily Reach per fan (total) |
Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period. |
| page_impressions_organic_unique_divided_by_fans_per_day |
Average daily Reach (organic) per fan |
Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period. |
| page_impressions_paid_unique_divided_by_fans_per_day |
Average daily Reach (paid) per fan |
Average number of people in the selected period per fan who saw any content of or through your page via paid distribution, divided by the number of days in the selected period. |
| page_impressions_viral_unique_divided_by_fans_per_day |
Average daily Reach (viral) per fan |
Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period. |
| page_posts_impressions_divided_by_fans_per_day |
Post impressions per fan per day |
Average number of times in the selected period per fan your post entered a person's screen, divided by the number of days in the selected period. |
| page_posts_impressions_unique_divided_by_fans_per_day |
Post reach per fan per day |
Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period. |
| page_posts_impressions_organic_unique_divided_by_fans_per_day |
Post reach (organic) per fan per day |
Average number of people in the selected period per fan who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period. |
| page_posts_impressions_paid_unique_divided_by_fans_per_day |
Post reach (paid) per fan per day |
Average number of people in the selected period per fan who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period. |
| page_posts_impressions_viral_unique_divided_by_fans_per_day |
Post reach (viral) per fan per day |
Number of people who had any of your Fanpage posts enter their screen with social information attached, divided by the daily number of fans per day. |
| page_performance_index |
Page Performance Index |
Root product between the comparison values of the engagement value and the average weekly growth of a Page.
We first determine a value between 0 and 100 percent for both engagement and growth, which serves as a benchmark against the values of all other Pages in our index.
A value is set to 100% if the Page is among the top 10% for the respective value - i.e. this Page has a better value than at least 90% of all Pages listed in our database.
Then, engagement and growth (in each case the comparison values) are multiplied and the root is taken from this value. |
| profile_performance_score |
Performance Score |
The Performance Score is calculated as the average of seven essential key figures by comparing them to millions of profiles in the Fanpage Karma database. To make the values comparable, they are normalized to the number of followers. In order to achieve a Performance Score of 100%, a profile must rank among the top 10% of each metric. |
| page_ad_value |
Ad-Value (USD) |
A value that is determined from the estimated reach of the posts and an average price for online advertising (CPM_cost per impression), depending on the selected period.
It indicates how much money one would have to spend on classic online advertising to reach as many people as with Facebook posts. An average CPM of €12.00 is applied and this is multiplied by the estimated reach.
Note: For your own page you can set the CPM for different types of posts yourself.
The advertising value is therefore not proportionally dependent on the number of fans but on the engagement. |
| demographic_page_fans_gender_age_average |
Average age of page fans (discontinued) |
! This metric was removed by Facebook in March 2024. Use "Average age of people reached" instead.
The average age of fans of the Page. |
| demographic_page_fans_gender_age_average_male |
Average age of male page fans (discontinued) |
! This metric was removed by Facebook in March 2024. Use "Average age of male people reached" instead.
The average age of male fans of the Page. |
| demographic_page_fans_gender_age_average_female |
Average age of female page fans (discontinued) |
! This metric was removed by Facebook in March 2024. Use "Average age of female people reached" instead.
The average age of female fans of the Page. |
| demographic_page_fans_gender_age_share_male |
Share of male page fans (discontinued) |
! This metric was removed by Facebook in March 2024. Use "Share of male people reached" instead.
Share of Fans, who are male. |
| demographic_page_fans_gender_age_share_female |
Share of female page fans (discontinued) |
! This metric was removed by Facebook in March 2024. Use "Share of female people reached" instead.
Share of Fans, who are female. |
| demographic_page_impressions_by_age_gender_unique_average |
Average age of people reached
(identical to top metric: 'Average age') |
The average age of people who saw any content by your Page or about your Page. |
| demographic_page_impressions_by_age_gender_unique_average_male |
Average age of male people reached
(identical to top metric: 'Average male age') |
The average age of male people who saw any content by your Page or about your Page. |
| demographic_page_impressions_by_age_gender_unique_average_female |
Average age of female people reached
(identical to top metric: 'Average female age') |
The average age of female people who saw any content by your Page or about your Page. |
| demographic_page_impressions_by_age_gender_unique_share_male |
Share of male people reached
(identical to top metric: 'Share of males') |
Share of people who saw any content by your Page or about your Page, who are male |
| demographic_page_impressions_by_age_gender_unique_share_female |
Share of female people reached
(identical to top metric: 'Share of females') |
Share of people who saw any content by your Page or about your Page, who are female |
| demographic_page_content_activity_by_age_gender_unique_average |
Average age of people engaged (discontinued) |
! This metric was removed by Facebook in March 2024. Use "Average age of people reached" instead.
The average age of people talking about the Page. |
| demographic_page_content_activity_by_age_gender_unique_average_male |
Average age of male people engaged (discontinued) |
! This metric was removed by Facebook in March 2024. Use "Average age of male people reached" instead.
The average age of male people talking about the Page. |
| demographic_page_content_activity_by_age_gender_unique_average_female |
Average age of female people engaged (discontinued) |
! This metric was removed by Facebook in March 2024. Use "Average age of female people reached" instead.
The average age of female people talking about the Page. |
| demographic_page_content_activity_by_age_gender_unique_share_male |
Share of male people engaged (discontinued) |
! This metric was removed by Facebook in March 2024. Use "Share of male people reached" instead.
Share of people talking about the Page, who are male. |
| demographic_page_content_activity_by_age_gender_unique_share_female |
Share of female people engaged (discontinued) |
! This metric was removed by Facebook in March 2024. Use "Share of female people reached" instead.
Share of people talking about the Page, who are female. |
| page_engaged_users_divided_by_impressions_unique_per_day |
Persons with interaction per reached person per day (discontinued) |
! This metric was removed by Facebook in March 2024.
Average number of people per reach person who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period. |
| post_text_sentiment_pos_count |
Post text positive sentiment count |
Count of posts which have a positive sentiment in the text message.
This metric is public on Facebook, Instagram, Pinterest, TikTok, Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions.
These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi. |
| post_text_sentiment_neg_count |
Post text negative sentiment count |
Count of posts which have a negative sentiment in the text message.
This metric is public on Facebook, Instagram, Pinterest, TikTok, Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions.
These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi. |
| post_text_sentiment_pos_share |
Post text positive sentiment share |
Share of posts which have a positive sentiment in the text message.
This metric is public on Facebook, Instagram, Pinterest, TikTok, Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions.
These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi. |
| post_text_sentiment_neg_share |
Post text negative sentiment share |
Share of posts which have a negative sentiment in the text message.
This metric is public on Facebook, Instagram, Pinterest, TikTok, Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions.
These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi. |
| post_comments_sentiment_pos_count |
Post comments positive sentiment count |
Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post.
This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for Twitter and Pinterest.
These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi. |
| post_comments_sentiment_neg_count |
Post comments negative sentiment count |
Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post.
This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for Twitter and Pinterest.
These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi. |
| post_comments_sentiment_pos_share |
Post comments positive sentiment share |
Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post.
This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for Twitter and Pinterest.
These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi. |
| post_comments_sentiment_neg_share |
Post comments negative sentiment share |
Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post.
This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for Twitter and Pinterest.
These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi. |